With 2015 being the year of the consumer, companies all over the world are investing more and more into creating an unforgettable customer experience, thus increasing the loyalty of their clients, as well as encouraging further recommendations through word-of-mouth, the power of reviews or social media sharing.
Companies aiming for a reputational and sales boost will ultimately serve the end user purpose of being offered products and services that are not only qualitative in themselves, but that are also easy to reach, truly useful, different and representative for the client’s values.
The eMAG Marketplace Conference we have attended on May 27th brought together a large number of e-commerce supporters: from merchants to e-commerce solutions developers, business strategists and marketers. Being the fastest growing marketplace in Romania, Bulgaria and Hungary, eMAG Marketplace brings together merchants that want to take e-commerce to the next level. And the energy in the room was just that: showing high confidence in e-commerce and its development potential and all those involved willing to put in the effort and knowledge necessary to make it happen!
Not only have we enjoyed being present there and having the opportunity to take direct feedback from all the parties involved, but we were happy to be there as the company that has developed the solution for Magento online stores to have easier, faster integration with eMAG Marketplace: The Official Marketplace Integration Extension by Innobyte.
Aside from technical developments, what we found important was the common feeling that the Eastern European market needs a marketplace that will serve clients just as well, or even better, than the way large and well-known platforms such as eBay or Amazon do already for a long time.
Putting customers first, the marketplace will offer clients a diversified wide range of products and services to help the end users, with one account and with a single point of contact, get all that they find necessary, in little time, with little effort.
Merchants present at the event consider the marketplace to be a new and efficient sales channel, and there is high demand for being part of it. The advantage: higher attention paid to quality and stronger customer care.
