eCommerce Discovery & Consulting: Build It Right the First Time
We keep seeing the same tension in digital projects. On one side, there is immense pressure to start. Launch faster. Build sooner. Show immediate progress. On the other side, there is the part nobody seems excited about: clarifying assumptions, mapping dependencies, deciding what really belongs in phase one, and admitting where the complexity actually sits. […]
The software trap: why more tools won’t save your eCommerce operations
A familiar pattern plays out every day in digital commerce: a company feels the pressure to move faster, improve efficiency, or modernise operations. The immediate instinct? Add another tool. But here is the hard truth: digital maturity is not the same as having more software. In many cases, the real issues plaguing an eCommerce business […]
AI won’t fix broken processes: where the real value lies in eCommerce
In the last two years, Artificial Intelligence has become the cornerstone of almost every conversation regarding digitalization. Whether it’s a high-stakes pitch, an industry conference, or an internal strategy meeting, AI is the inevitable guest. It’s easy to see why: in a relentless economic climate, companies are eager to do more with less—and do it […]
Cross-Border expansion: not a growth shortcut, but a readiness test
Many retailers see international expansion as an easy way to boost revenue. However, as Catalin Bordei, Managing Partner at Innobyte, pointed out during the Balkan eCommerce Summit in Bulgaria on August 28-29, 2026, cross-border expansion is not a simple shortcut. Instead, it serves as a thorough “readiness test” for your business’s foundational strengths. In the era of […]
Cross-border eCommerce Adoption: A Readiness Model for Romanian Retailers
An article by Catalin Bordei – Managing Partner Innobyte Romania has one of the largest eCommerce markets in the region, with solid opportunities both at home and abroad. The question for 2026 is no longer if you can go cross-border eCommerce, but when it truly makes sense. Before Expanding, Make the Most of Your Home […]
eCommerce trends 2026: five strategic priorities for online retailers
eCommerce trends 2026: Innobyte, a Romanian company specialized in services and solutions for eCommerce, is outlining five strategic priorities for online retailers and brands in 2026: (1) retention before acquisition, (2) treating performance and checkout as direct revenue levers, (3) decision-oriented product pages, (4) operations and automation aligned with the promise made to customers, and […]
Four focus areas for Romanian eCommerce businesses in 2026 in a challenging economic landscape
Economic uncertainty in Romania is reshaping how people spend, not shutting down demand altogether. Recent data shows a decline in retail and a visible reduction in online spending, as consumers become more cautious and deliberate in their purchases. For online retailers, this is not the time to “wait and see”, but a moment to rethink […]
Digital Transformation and Loyalty – The New Strategy of Large Online Retailers in Romania | Black Friday 2025
Innobyte, PayU, Noriel, Animawings and Spring Farma highlighted the latest trends in eCommerce and digital payments Innobyte, one of the most important Romanian companies specialized in eCommerce services and solutions, together with PayU Romania, a leader in online payments, announces the conclusions of a panel dedicated to the evolution of eCommerce, held during the Black […]
Black Friday 2025: from Price Wars to Trust Wins 
10 trends that will shape eCommerce over the next five years A decade ago, Black Friday was synonymous with massive discounts and virtual queues. In 2025, however, the spotlight shifts clearly from price to customer experience. This year’s Black Friday unfolds in a complex economic landscape — marked by rising costs and increasing competition from […]
Black Friday 2022 conclusions
On the 11th of November, our partners from PayU organized a new Black Friday HUB LIVE edition. For more than 8 hours, the hosts discussed with their partners about the evolution of the biggest online shopping event of the year and some of the hottest eCommerce trends. On this occasion, our Managing Partner, Cătălin Bordei, was invited […]