Black Friday 2025: from Price Wars to Trust Wins 
10 trends that will shape eCommerce over the next five years A decade ago, Black Friday was synonymous with massive discounts and virtual queues. In 2025, however, the spotlight shifts clearly from price to customer experience. This year’s Black Friday unfolds in a complex economic landscape — marked by rising costs and increasing competition from […]
Black Friday 2022 conclusions
On the 11th of November, our partners from PayU organized a new Black Friday HUB LIVE edition. For more than 8 hours, the hosts discussed with their partners about the evolution of the biggest online shopping event of the year and some of the hottest eCommerce trends. On this occasion, our Managing Partner, Cătălin Bordei, was invited […]
Black Friday 2022 – predictions and trends
Black Friday 2022 is just around the corner. How do online retailers approach the sales event in 2022 in times of new crises such as high inflation and energy problems? What are the expectations for this year? What are the latest trends in eCommerce? How well prepared are the platforms for the peak season? Our Managing […]
Top 10 essential elements every successful online shop needs
When launching your business in eCommerce, it is essential to ensure your online shop checks the most important features and aspects from the start to stand out in an increasingly competitive market. Here is a checklist with some of the most important aspects that an online store needs to cover from the beginning, created by […]
Optimization of online stores infrastructures makes a BIG difference in year-end discount campaigns
Bucharest – December 8, 2021: Innobyte, a Romanian software development company specialized in eCommerce and one of the main players on this market, analyzes the most important actions that online stores must take to run successful campaigns in the busiest times of the year in terms of sales: Black Friday, Cyber Monday, Singles Day, Christmas. […]
Technology. Digitalization. Innovation – what’s next?
Digitalization is not a prediction anymore; it is what we witness every day. Yesterday, we went to a business conference, organized by Oracle. Every time we attend an event focused on technology and innovation, we get another confirmation that change is happening in our lives. Digitalization is not a prediction anymore; it is what we […]
Last minute Black Friday tips and tricks
Black Friday has rapidly developed from being just another event to one of the biggest shopping events of the year, for both consumers and businesses. For consumers, it’s a good excuse to buy the most desired products at better prices, and for businesses, it’s a great opportunity to increase the sales. Here you are, in […]
The project’s journey: from idea to project launch
Having a business idea is something great. Moving from idea to action is one of the biggest challenges though. When meeting for the first time with the entrepreneurship environment, some people can find it overwhelming, while others deal things with trust and confidence. Whatever the case is, the first step is to get as many […]
Magento 2 official launch – new era of commerce innovation
November 17th 2015 is the release day! Magento 2 official launch took place yesterday. The long expected and debated next generation open source digital commerce platform is here. Magento Enterprise Edition 2.0 and Magento Community Edition 2.0 are now available for download. What does Magento 2 bring? A more open, more flexible architecture Engaging shopping experiences Enhanced […]
Technical talks – Meet Magento 2015
You know by now what happened at Meet Magento 2015 in Cluj, and what the event had to offer to those attending the business track. And we will make no further reference to the party 🙂 But we were there attending the technical talks, all eyes and ears, to learn what’s new in the Magento […]