Bucharest – December 8, 2021: Innobyte, a Romanian software development company specialized in eCommerce and one of the main players on this market, analyzes the most important actions that online stores must take to run successful campaigns in the busiest times of the year in terms of sales: Black Friday, Cyber Monday, Singles Day, Christmas.
An incorrectly managed sales peak, in which the online store is not technically prepared, can cause significant losses for a business with long-term consequences for retaining or attracting new customers. Romanian consumers are becoming more and more familiar with discount campaigns, such as Black Friday or Christmas Sales, which is why their demands are also growing. They expect a fast, pleasant browsing and buying experience without errors or long waiting times.
According to Innobyte experts, it is important that online stores’ infrastructure be prepared to cope with a spike in users, which is why it is necessary to scale it properly for the end-of-year discount period, which usually starts with Black Friday and spans Christmas and New Year. Infrastructure performance and scalability significantly impact the customer experience, which is correlated with the sales volume. Preparation for this period, however, begins long before. Depending on their complexity, the specifications are clarified and implemented 2-3 months in advance.
“Clients require the implementation of various functionalities and campaigns, which are often complex, successive, and some of them come short and involve a quick deadline for implementation. These periods require a substantial volume of work in a very short time, and the advantage of Innobyte is that we have an agile team, which adapts quickly to such requirements”.
Cătălin Bordei, Managing Partner Innobyte
A key aspect is the analysis of the current infrastructure of the online store, involving monitoring the infrastructure, estimating traffic on the platform, identifying the right resources and solutions. Subsequent actions include database and server optimizations, database caching, web server scaling, resource addition, stress testing, infrastructure optimization, UX enhancement experience, and platform vulnerability identification and fixes.
“Compared to previous years, online stores’ platforms and IT infrastructures are much more stable and efficient. Most platforms used to shut down for long periods due to increased site traffic or increased number of orders. Then came a time when the platforms were functional but moving quite slowly. In the last 2-3 years, most platforms have been working very well due to investments in infrastructure and processes”.Alin Alexandru, CTO Innobyte
Innobyte: Turnover of 7.6 million lei in Q3 2021
Innobyte ended the third quarter of 2021 with a turnover of 7.6 million lei, an increase of 26% compared to the same period last year, and a net profit of 1.76 million lei (+ 16.85%). The results are due both to the process of optimizing resources for project allocation and to the increased ability to mobilize the team to deliver to a high quality standard.
Also, in the third quarter, Innobyte attracted two major clients in the software development area. Last but not least, the increase in demand for consulting, automation, monitoring, intervention and maintenance for online stores has led to a substantial increase in the company’s business.
By the end of 2021, Innobyte estimates that it will approach the threshold of 10 million lei in turnover, and EBITDA will reach 2.2 million lei.