On the 11th of November, our partners from PayU organized a new Black Friday HUB LIVE edition. For more than 8 hours, the hosts discussed with their partners about the evolution of the biggest online shopping event of the year and some of the hottest eCommerce trends. On this occasion, our Managing Partner, Cătălin Bordei, was invited to this year’s edition.
It was an eight hours marathon of live interventions and real-time statistics, and took place online on PayU’s Facebook page. Within his live intervention, Catalin delivered insights on how we prepare Black Friday campaigns for our clients, talked about some of the important eCommerce trends, and shared his opinion on the evolution of the Romanian market.
“Even though we are confronting new crises and keeping in mind the actual context, the results are higher than expected. Among the categories with the highest demand for Black Friday, we have the classic products from IT&C, but we see some new categories with high demand such as convenience products, personal care products or kids & toys products. This is a natural consequence of the pandemic because consumers have become more familiar with buying online products they need on a daily basis. Regarding the eCommerce trends, the “buy now, pay later” payment method or delivery in lockers are two significant trends for eCommerce. They are a must, and I recommend online stores to adopt them, at least to test them.”
Cătălin Bordei, Managing Partner Innobyte
Thank you, Andrei Radu and PayU Romania, for a great discussion 😊 Watch Catalin’s intervention here (in Romanian):
GPeC has centralized the Black Friday 2022 results and some interesting statistics provided by the most important players in the local eCommerce, such as PayU and eMAG, on the day of Black Friday regarding the orders, sales, preferred product categories, purchase and payment behaviour and others. Here are some numbers:
Read the full article on GpeC’s blog: https://www.gpec.ro/blog/rezultate-black-friday-11-noiembrie-2022-centralizarea-cifrelor-si-datelor.
