HIVE is a custom built PHP software as a service platform that started as a smart URL shortener and was developed to work as an agile tool for managing social media accounts and to schedule postings in advance.
You can use hive for free to shorten all URLs that you need using hive’s domain name without any account or you can create your own account and use your short version of the URL. And it is not the only thing that hive does! You can redirect your URLs to depending on the device (device specific destination), you can have real insight for all you URLs (advanced analytics with live click data and geographical location data), geotargeting, UTM codes and so on.
Using social hive allows the marketers create, manage and schedule post for Facebook, Twitter and Google+ directly from the web app. There are several technologies used for building hive, like PHP and MySQL.