A growth enabler for serious eCommerce companies looking to become customer-centric

Client's needs

Our client needed a development partner to build their software as a service platform, a complete conversion rate optimization tool for businesses around the world. 

Industry: technology, digital marketing


Custom web development

Consulting services


Omniconvert is a growth enabler for eCommerce companies looking to become customer-centric. They help businesses optimize their customer journey with data-driven decisions through advanced segmentation algorithms, AB testing, web personalization, and web surveys.

With a global presence and worldwide customers such as Orange, Avon, Decathlon, and Whirlpool, Omniconvert empowers Direct to Consumer businesses worldwide to create customer experiences that matter, from acquisition to delivery and retention.

Their technology includes:

  • EXPLORE – A/B testing, web personalization & behavior insight surveys
  • REVEAL by Omniconvert – a customer intelligence platform for midsize and big online players that helps them become customer-centric.
  • ADAPT by Omniconvert (beta version) – an ML-based optimization platform that aims to improve the time to create AB testing experiments 25 times & to increase the revenue per visitor for eCommerce websites on autopilot. This project is backed by EU funding.

At the beginning of Omniconvert journey, the client turned to Innobyte to build their software-as-a-service platform with the desired features (A/B testing, web personalization & behaviour insight surveys). In the development process, we used several technologies to build the solution, such as PHP / Symfony, MongoDB and jQuery.

Check out their platform and benefit from their trial by visiting

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