The tool that every business should use for Conversion Rate Optimization

Client's needs

Our client needed a development partner to build their software as a service platform, a complete conversion rate optimization tool for businesses around the world. 

Industry: technology


Custom web development

Consulting services


Omniconvert is a software as a service platform built on PHP. It has 2 main components: 1 administration panel for all the experiments and 1 client side component for displaying and analyzing the experiments. With a global presence and world wide customers like Samsung, Telekom or OLX, Omniconvert is the complete conversion rate optimization tool.

The administration panel offers the possibility to define the experiments and see what are the variations that will bring you success in your CRO activities. It offers the complete blend of marketing tools: A/B testing, surveys, personalization, and segmentation.

The client-side component is a Javascript code that is serving the variations according to a set of rules configured in the administration panel and also tracks the results of the experiments, letting you know what are the winners.

There are several technologies used for building Omniconvert, such us PHP / Symfony, MongoDB, jQuery and many others that are waiting to be in production. 

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