Business-to-Business
Revolutionizing the CPG industry with a B2B online marketplace
2 months
implementation
VTEX IO
Delivering a fully customizable and composable UX, and a highly-flexible pricing configuration.
Scalability
Unilever can easily onboard new sellers to its marketplace.
Collaborative Commerce
Partnering with suppliers and customers to obtain more efficiency through better visibility over the supply chain and boost revenue under a marketplace model.
The expertise, top-notch technology and constant dedication have been invaluable to this project. Our demands have been met with both flexibility and honest feedback, proving VTEX is the true technological partner we were seeking.
Jerome du Chaffaut, General Manager of Unilever Spain
The Biggest Romanian Frozen Foods Company goes B2B with VTEX
Unique Visual
Style
Both Mercadi and Bocado have a custom theme, identifying them as different, yet uniquely Macromex, both administered through VTEX.
100% Ease of
Uase
Both stores are geared towards ease of use, as Macromex buyers often choose large quantities of products and are highly prone to cross-promos.
Multiple Price
Lists
A B2B site such as Bocado needs special types of promos that can help resellers choose the best value for their customers and their business.
The solution
Like any company of its size, Macromex had come to the point where it needed to sell directly to its vast network of resellers and customers.
The results
The two brands we’ve launched, mercadi.ro* (B2B for retailers) and bocado.ro (B2B for HoReCa) are constantly climbing in customer preferences.
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