Beauty
One platform, multiple business models
In two countries: Kerastase, Lancôme, SkinCeuticals, Segredos de Salão, La Roche Posay and an Employee Store in Brazil and Be Gúru in Colombia.
Brazilian operation growth in the first half of 2020.
To implement the headless integration with SiteCore.
Marketplace strategy
Top seller on the major marketplace run by another prominent VTEX customer who owns around 25% of beauty market share in Brazil.
Seamless headless experience
Integrated with SiteCore CMS, L'Oréal customers can shop seamlessly throughout the brand site.
Digital innovation for an international beauty brand to address changing customer expectations
Increase in SKUs from the launch of the ecommerce, reaching 2,000.
Reduction in delivery time by tackling last-mile innovation.
Between VTEX and the company’s ERP, allowing for automatic availability of promotions.
Powerful Promotions
Management of scheduled promotions with prestigious brands, overnight promotions and the identifiable Sally Sale, as well as achievement of unmatched results during Special Events.
Social Selling
The customer can interact with the site’s virtual assistant as well as via WhatsApp to receive hair and nail treatment advice.
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