Innobyte became a VTEX partner in Romania

Innobyte became a VTEX partner in Romania and estimates it will generate around 30% of its revenues from working with VTEX platform customers in the next three years.

Innobyte, one of the most important Romanian companies specialized in software development for e-commerce, announces the signing of a partnership with VTEX, the enterprise digital commerce platform with the help of which brands and retailers manage their eCommerce operations, a partnership through which the Romanian company will develop applications and implement VTEX solutions. Innobyte estimates it will generate around 30% of its revenue over the next three years from working with VTEX platform customers.

VTEX (NYSE: VTEX), the digital commerce platform for enterprise brands and retailers, officially entered the Romanian market in 2018, and since then, the company has strengthened its local presence by concluding partnerships with clients from various fields such as fashion, auto, retail, food, florist retail, home, deco, IT&C, but also B2B commerce, offering customized digital eCommerce solutions for the specifics and needs of their businesses.
Following this partnership, Innobyte will develop applications and implement VTEX solutions for customers in Romania, a market in a moment of growth. With a team currently numbering 36 tech specialists, Innobyte aims to expand the team by around 30% by the end of the year, allocating a considerable percentage of resources to integrating VTEX projects into the company’s development projects.

“The new partnership with VTEX honours and strengthens our position as experts in e-commerce in the local market and beyond, helping us to offer complete solutions for an extensive and solid portfolio of online stores in various fields of activity. In this sense, since the beginning of the year, we have invested in attracting the right specialists and training them to familiarize themselves with VTEX solutions, a mission that we will continue in the coming period as part of our joint strategy to offer excellent solutions”.

Cătălin Bordei, Managing Partner Innobyte.

“When you implement an e-commerce platform, one of the most important indicators of success is Time-to-Market, the time elapsed between the planning phase and the moment of the first
sales. Globally, VTEX reduces the Time-to-Market and ensures fast launches, even for stores with complex architectures. Because we want to preserve the tradition at the regional level as well, we have chosen the most agile and adaptable partners. Innobyte successfully meets both criteria, complementing them with market experience and a deep understanding of VTEX architectures”.

Cristi Movilă, Eastern Europe General Manager & EMEA SVP at VTEX.

Innobyte has over 16 years of experience in developing modern and online stores, and in 2021 registered a 21% revenue increase compared to the previous year. Also, in 2021, the company increased its client portfolio by 30% and expanded collaborations with existing ones, helping to strengthen its position in the market.

Innobyte’s clients are major players in local and regional technology, retail, services, healthcare, banking, legal, tourism or fashion industries such as British American Tobacco, Noriel, European Space Agency (ESA), Fashion Days, eMag, PayU, iStyle, Denner Weinshop, F64.
For the current year, Innobyte is analyzing the opportunity to create its own e-commerce solutions dedicated to the digitalization of SMEs, to strengthen its position as a leading developer of e-commerce solutions and to expand its capabilities in this direction – both in accordance with global trends in the industry and from the perspective platforms used for the development of online stores.

About VTEX
VTEX (NYSE: VTEX) is the enterprise digital commerce platform through which brands and retailers manage all their commerce operations. VTEX accelerates business growth for its customers with a complete Commerce, Marketplace and OMS solution. We stand by companies worldwide and support them in their development, management and delivery processes with native and advanced B2B, B2C and marketplace commerce experiences with a time-to-market fast.
As a leader in digital commerce platforms, VTEX enjoys the trust of over 2400 customers, including AbInbev, Carrefour, Colgate, Motorola and Whirlpool, having over 3,200 active online stores in 38 countries (data for the fiscal year ended December 31 2021). For additional information, visit

Contact with the VTEX press
Fulvia Meiroșu
Email: [email protected]

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