Bucharest, 06.03.2025 – Innobyte, one of the leading Romanian companies specializing in eCommerce services and solutions, announces an 11.65% increase in revenue in 2024, reaching 14 million lei. The key development directions for last year were strategic partnerships, enhancing team expertise, and strengthening market position.
In 2024, Innobyte allocated over 1.2 million lei in investments, focusing on three major areas: developing strategic partnerships, advancing team expertise through specialized training programs, obtaining technical certifications, participating in relevant industry events, and organizing its own events. The most significant event hosted by Innobyte took place in September, marking a milestone in the company’s strategy to develop the eCommerce ecosystem in Romania.
Aligning with its vision of building long-term relationships, Innobyte continued to invest in supporting existing clients while also expanding its portfolio. In 2024, the company entered the beauty industry and is preparing to launch into a new business vertical in 2025.
“The year 2024 brought increased pressure on efficiency and operational costs, but despite the challenges, Innobyte maintained its growth trajectory, thanks to our team and solid partnerships. The positive business evolution reinforced our confidence in continuing our work-from-home policy for all employees. Looking ahead, we aim to expand our team with specialists who excel not only in technical expertise but also in essential soft skills— a defining aspect of our organizational culture,” said Cătălin Șomfălean, CEO of Innobyte.
Future Trends in the Local eCommerce Market
In the coming years, Innobyte anticipates continuous growth in eCommerce, with a strong focus on enhancing user experience through Artificial Intelligence, international expansion, and widespread adoption of fast payment technologies such as Apple Pay and Google Pay. The company is committed to actively contributing to developing a strong eCommerce specialist ecosystem, capable of taking this industry to new heights.
In this context, Innobyte reaffirms its commitment to well-defined project methodologies, ensuring the highest success rate for its clients. A crucial aspect of this process is the Consulting & Discovery phase, often underestimated in the local eCommerce industry but essential for developing robust and scalable digital solutions. The company aims to highlight the importance of this phase and contribute to the market’s maturity through a strategic and consultative approach. To support this, Innobyte will continue investing in 2025 in workshops and events for retail managers and entrepreneurs, emphasizing the benefits of developing a solid eCommerce strategy.
“Romanian customers are becoming increasingly efficiency-driven, shaping a price-sensitive market that demands fast and seamless experiences. In response, retailers focus on optimizing processes, integrating multiple payment and delivery methods, and personalizing user interactions. Automation, Artificial Intelligence, omnichannel solutions, and loyalty programs are becoming key success factors, enabling retailers to create a smooth, intuitive shopping journey while strengthening customer loyalty through relevant and memorable experiences,” said Cătălin Bordei, Managing Partner of Innobyte.
