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Any traveler who set foot in the main airports in Romania is familiar with the famous BestValue Duty Free shops. The good news is they went online in June 2016, soon after the mother-company – Millenium Pro Design – realized it’s time for a business upgrade and made partners with Innobyte.

Based on the same concept as the offline stores, is designed exclusively for travelers who own a plane ticket. In order to enjoy their products, all you have to do is validate your ticket on their website, anytime from the moment you purchased it and until the day you actually fly.

Wonder how we made all that possible?

Discover more projects we proudly developed here.


Given the particularity of this project, we decided Sylius is the best fit for the business requirements. We connected BestValue’s platform to the systems of several plane ticket validation providers, such as Amadeus, WizzAir, BlueAir, RyanAir and Tarom.

We linked the platform to their ERP – Microsoft NAV – in order to get a real-time response for orders and stocks.

For product information management we built a queue-based messaging protocol between Sylius and their in-house CMS, decoupled for scalability.

We ensured a Continuous Integration environment in order to keep our effort agile and able to respond multiple upgrade sessions, including BC breaks. Using Sylius and its decoupled components helped us reduce the development efforts significantly: multi-tree taxons and Symfony CMF.

By developing a brand new, full stack BDD Symfony-based eCommerce platform with a fast-pace we managed to keep a clean and testable codebase.

Read about our web and mobile solutions here.


The collaboration with BestValue was a challenging experience and the project itself was a breath of fresh air.

We are crazy for atypical business ideas and this one paid off better than we expected. Also, we believe partnerships are not only about the project, but about the people as well. And the BestValue team was a real pleasure to work with.


They gained my trust with their efficiency, seriosity and passion for technology. The Innobyte team is built from creative and inspired members who will always come up with bold and out-of-the-box ideas and solutions for your project. They are open-minded, innovative and business-oriented and I can say from my experience that the results of their work have never been anything but flawless.

Vlad Diaconu, eCommerce Manager, Millenium Pro Design

Read more about what our customers say about our collaboration here.

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