Fashion Days

Industry: eCommerce, Fashion

Services: Magento eCommerce services, Consulting, Technical support, Technical specifications

The project

Fashion Days was founded in April 2009, as a business focused on the fashion industry. They trusted us as partners from the very beginning and so, two months later, the project was going online. Today, Fashion Days is the online market leader in Central and Eastern Europe, with offices in Romania, Bulgaria and Hungary. In 2015, the Fashion Days Group became part of eMAG, Romania’s largest online retailer.

At first, the website was developed on Magento platform and underwent a series of customizations and improvements in order to sustain the increasing number of countries. Fortunately, the business grew rapidly and required a more solid platform.

Discover more projects we proudly developed here.

We started working with Innobyte in 2009 before we even had an “in-house” development team. When we say Innobyte the words that come to our mind are “our team”, “our people” … “Fashion Days”. For more than 9 years, they worked side by side with our internal teams building up Fashion Days applications from an idea to the largest online fashion retailer in Eastern Europe. We know them better than anyone: a young, determined and smart team that is always putting clients first. A complex and complete team of developers, QAs and project managers that delivered with great professionalism every task, project or piece of advice. Thank you, Innobyte, for all your hard work, for all your extra miles and all the beautiful people that we now call friends.
Andrei Gherasim
IT Director Fashion Days

The solution

In May 2012, our team began to migrate the entire shop from Magento Community Edition to a customized web solution. The migration took place progressively, in sprints, in order to keep the existing business intact.

In August 2012, the first section of the website went live on the new platform. By November 2012, the migration was complete and the entire project could fully enjoy the benefits of a customized web platform.

In the spring of 2017, as soon as takeover procedures were completed, Fashion Days’ entire database was integrated into eMAG’s system. The migration was extremely complex, as we practically had to disable 3-4 internal systems from Fashion Days and cross-link them to about 10 eMAG systems.

Read about our software solutions here.

The result

Given the fact that both platforms were custom made systems, the migration was a big challenge for everyone involved. It took a lot of hard work and hundreds of hours spent on brainstorming, planning and execution. However, the final results were spectacular.

Given the magnitude of the project, we were happy and proud to have completed the migration successfully, in a surprisingly short period of time.
For many years, Innobyte and Fashion Days were united by a successful collaboration. Part of the Fashion Days development team was composed of Innobyte specialists, consisting of developers, project managers and quality assurance specialists.

For us, Fashion Days is one of the most beloved projects we have worked on and we are happy to say that we grew up together. Fashion Days is a part of who we are today.

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