GPeC SUMMIT 2022 was a blast! The one day event gathered important eCommerce players, online shop representatives and digital marketing enthusiasts. In case you missed the event, here are some trends and takeaways:
- Easybox delivery is a massive driver for ecommerce growth.
- Black Friday remains an important show in the ecommerce ecosystem. Annually, ore and more shops sign up with campaigns.
- Today, more than ever, everybody wants a simple and easy way to buy online. Work on your UX.
- Hot payment methods that win more space: people love and adopt the “buy now, pay later buying method” and the “payment in 4 instalments”. Consider adding them to your strategy as well.
- What’s the impact of the energy and gas crisis on eCommerce? People still buy online, sales are still growing, and no recorded data suggests a significant impact.
- Customers look for more value for their money. This means the most advantageous combination of cost, quality and sustainability to meet their requirements.
- Use the dopamine loop to increase your ecommerce sales. When someone buys a product, dopamine (also known as the happy hormone) is released. This is why online shopping feels good and can become addictive. Is there a way to benefit from this dopamine loop? Minimize friction between your customers and the product they want. By reducing the friction, they are more likely to get a dopamine rush, similar to a positive attitude and satisfaction towards your product and brands. By reducing the friction, you will increase your sales and ensure a longer customer lifetime.
Later that day, we were happy to see some of the most admired and well-performing Romanian online shops on the stage at the Gala Awards. Among them, our partners and friends from Noriel won the prize for “Favorite Baby, Kids & Toys Online Shop”. Congratulations, Noriel, for the prize and everything you do, as a business, online shop with remarkable performances, and as people who create a fantastic universe for parents and kids! We are proud!
